Mission, vision, values, objectives and principles: these are the concepts used to organize and optimize the business thinking and the consequent strategic planning, that contributes to Tigre remaining convicted in its beliefs. Beliefs rooted since 1941 by the conviction of its founder and loyalty of his successor. For over 75 years Tigre has been the Brazilian multinational leader in its segment, renowned for its pioneering and innovative solutions. This legacy has followed Tigre USA into the American market. Tigre USA puts people first. It shows in everything: the close and loyal relationship with business partners, and the deep knowledge about consumers’ wants and needs. Mission To create innovative solutions for the construction industry. To produce and deliver innovative products and solutions to improve people’s quality of life, providing excellent customer service focusing on technology and operational excellence to achieve sustainable growth resulting in maximum profitability for our customers, shareholders & employees. Vision We believe the places where people live can always be better. Values Relationship Tigre USA is a business organization that puts the welfare of its employees and satisfaction of its customers first, through relationships that are based on transparency, ethics and spirit of cooperation. Respect is the basis for relationship with employees, customers, resellers, professionals and consumers in construction area, producing good results for everyone. Knowledge Relationships with employees, construction professionals and businesses helps Tigre absorb and develop knowledge. This is not a quickly acquired knowledge, but a development over years, which forms one of the most recognized of Tigre’s qualities: trust. Tigre uses this knowledge through its employees and construction professional and through the delivery of complete solutions to the market, making the places where people live a better one. Innovation Tigre’s successful story comes from the boldness, creativity and entrepreneurship of its founder. These ingredients have started a pioneering and innovation culture, which encourages its people to think differently and to do things better. It is in this spirit that Tigre creates innovative solutions, setting new quality standards in products and services. It is inside the Tigre DNA to always seek improvement of construction processes, making the places where people live better. Sustainability Conducting business with respect and responsibility is a commitment of Tigre USA. The continuity of the company depends not only on profits, but also on respect for nature and the improvement of people’s quality of life. In this context, Tigre USA has a key role in building a better place to live.